About

I have more than a decade of experience in producing and directing content, starting my journey in 2007 during the early days of social media. Back then, due to limited funds, I had to handle all aspects of content production - from filming to writing, producing, and editing. This hands-on experience allowed me to grasp every step of the creative process.

In 2014, I took a significant step in my professional career by moving to Los Angeles, CA. While there, I had the privilege of working on various film sets, music video shoots, commercial projects, and other creative ventures. It was an invaluable opportunity to learn from some of the industry's finest producers, cinematographers, and directors. During my time in Los Angeles, I collaborated with prominent celebrities, major brands, and influential individuals, producing creative shoots across diverse industries. This period truly honed my talent and skill set.

One of the highlights of my career was being a content director for LAFW (LA Fashion Week), where I gained insights into managing large-scale events and collaborating with esteemed brands like Vogue, Glamour, and Bazaar.

In 2020, I accepted a one-year contract with Arteza, a rising startup company that had achieved remarkable growth and recognition as the 34th fastest-growing company on The Inc. 5000. During my time at Arteza, I led their content creation efforts and spearheaded a complete visual rebranding, further establishing their brand identity.

In 2021, I joined Spectrum News as a Creative Services Producer, relocating to Dallas, TX. In this role, I am responsible for producing commercials for all news channels in Texas and have also worked on projects in various other states. The commercials I've filmed, edited, and produced have collectively reached an audience of over 10 million people, and they continue to run successfully in different markets.